In terms of message delivery, the message needs to be simplified. There is nothing worse than visual bombardment am I right? How many times have you walked into a store or venue and you don’t know what promotion or point of sale to look at first? If you have multiple promotions running within your vicinity, try using a method of simplification by using the ‘band’ approach, such as ‘Super summer specials’. This involves a uniform look where individual promotions are marketed under this band which enables a clear and easily digested message. You only have a small window of opportunity to attract and engage customers/visitors so keep it simple.

In terms of successful message delivery not one way comes out on top as the best method to use. It is in fact the flow of various tools that creates an effective marketing strategy. It is the connecting of the dots that gives your brand exposure and the ability to reach out to more customers. Whether it is TV or radio advertising, billboard, exterior signage, in store point of sale or social media it is the collaboration of all mediums that forms a strong backbone in your marketing strategy. Your brand is the forefront of your business and the more people are familiar and can associate with your brand the more likely they will think of you.

This applies to hospitality as well as pubs or clubs, it is important to continue to feed information to your patron in new and exciting ways, but also in a structured way. For example, the use of a touch screens application in a foyer. Promote the touch display as a means to find out ‘what’s on’, have it interactive and engaging all whilst providing information.